If serving customers in stores to find the best eyeglasses for them is the “front” side of our business, our agent department is more like the “back” side. My main task is to conduct B-to-B sales to introduce all 8 brands that GLOBE SPECS distribute exclusively and 3 own brands “GLOBE SPECS”, “O.J. GLOBE SPECS OPTICAL Co.” and “Scye SPECS” to eyewear shops and apparel shops throughout Japan to obtain business with them. In order to visit stores that might become fans of the attractive brands entrusted to GLOBE SPECS, I leave Tokyo for one-third of the year to travel around Japan. Recently, stores owned by individuals who face eyewear and fashion with overwhelming passion are increasing all over Japan, and I often visit mainly such stores.
We hear directly from the designers to ensure that the brand accurately conveys its value and appeal without diluting it until it finally reaches the end user, the customer. We believe that our first mission is to share our values with our business partners by familiarizing ourselves with the brand and carefully conveying its appeal along with the vision that GLOBE SPECS aims to achieve. Although it is always a trial-and-error process to convey the brand’s worldview in our own words, we are very happy when our customers appreciate our items and share our vision of “taking good care of the brand and fostering it”.

I joined the company in March 2022. This year marks my third year since changing jobs from a company that operates a nationwide market chain in Japan. At my previous job, I was assigned to the logistics and corporate sales departments. At first, I was convinced that sales work was not suited to my personality, but I began to find creative interest in sales, where we formulate hypotheses based on the needs of the client and make proposals. Under such circumstances, my desire to recommend merchandise that I truly feel passionate about heightened, and I joined GLOBE SPECS. I remember the experience of falling in love at first sight with the “AHLEM” sunglasses at the Shibuya store and even revisited the store to purchase them, and when I saw the job offer for an agent, I made up my mind, “This is it! The appeal of the agent department is that you can be involved in a wide range of work that is not limited to sales. For example, we plan domestic exhibitions twice a year, participate in exhibitions outside of Japan, and organize trunk shows with designers. We also have the opportunity to be in-store at trunk shows and events at our business partners, which enables us to listen to the voices of customers. The real voices of customers, which we cannot see only through B-to-B sales activities, are very informative and give us a solid realization that our work is appreciated.

Because the client research, creation of sales tools and proposal documents, and scheduling of local business trips are at the discretion of the individual, I am allowed to work in my own way, but at the same time I feel a great sense of responsibility. I myself love sales, including the sense of accomplishment, and sometimes I am tempted to chase short-term numbers, but at such times I return to the GLOBE SPECS vision of “taking care of the brand. We must find partners who share the same passion, build a trustworthy relationship with them, and continue our partnership with them for a long time. We believe that this will lead to the medium- and long-term growth of our business partners, customers, and the agent brand in the future.
I believe that GLOBE SPECS’ greatest strength lies in our attractive brands, each with its own personality and philosophy, and our unwavering belief in carefully developing these brands.